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Kmart Advertising | Tyler Maher

About This Project

One of my courses required that we select a brand that can be carried through several projects. Kmart carries a wide range of merchandise, making the brand versatile enough for each assignment. For this one, we started with a direct postcard. I then created three separate but related magazine advertisements. These ads can also be used on different social media platforms. The final assignment was to create a booklet that displayed the company’s products.