[et_pb_section bb_built=”1″][et_pb_row][et_pb_column type=”4_4″][et_pb_blurb _builder_version=”3.0.91″ title=”About This Project” url_new_window=”off” use_icon=”off” use_circle=”off” use_circle_border=”off” icon_placement=”top” use_icon_font_size=”off” background_layout=”light”]<\/p>\n

One of my courses required that we select a brand that can be carried through several projects. Kmart carries a wide range of merchandise, making the brand versatile enough for each assignment. For this one, we started with a direct postcard. I then created three separate but related magazine advertisements. These ads can also be used on different social media platforms. The final assignment was to create a booklet that displayed the company’s products.<\/p>\n

[\/et_pb_blurb][et_pb_gallery _builder_version=”3.0.91″ posts_number=”2″ show_title_and_caption=”on” show_pagination=”on” gallery_ids=”324,325″ fullwidth=”off” orientation=”landscape” zoom_icon_color=”#2ea3f2″ hover_overlay_color=”rgba(255,255,255,0.9)” background_layout=”light” pagination_font_size_tablet=”51″ pagination_line_height_tablet=”2″ border_width_all=”1px” \/][et_pb_gallery _builder_version=”3.0.91″ posts_number=”3″ show_title_and_caption=”on” show_pagination=”on” gallery_ids=”102,100,97″ fullwidth=”off” orientation=”portrait” zoom_icon_color=”#2ea3f2″ hover_overlay_color=”rgba(255,255,255,0.9)” background_layout=”light” pagination_font_size_tablet=”51″ pagination_line_height_tablet=”2″ \/][et_pb_gallery _builder_version=”3.0.91″ posts_number=”8″ show_title_and_caption=”on” show_pagination=”on” gallery_ids=”285,286,287,288,289,290,291,292″ fullwidth=”off” orientation=”landscape” zoom_icon_color=”#2ea3f2″ hover_overlay_color=”rgba(255,255,255,0.9)” background_layout=”light” pagination_font_size_tablet=”51″ pagination_line_height_tablet=”2″ \/][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

[et_pb_section bb_built=”1″][et_pb_row][et_pb_column type=”4_4″][et_pb_blurb _builder_version=”3.0.91″ title=”About This Project” url_new_window=”off” use_icon=”off” use_circle=”off” use_circle_border=”off” icon_placement=”top” use_icon_font_size=”off” background_layout=”light”] One of my courses required that we select a brand that can be carried through several projects. Kmart carries a wide range of merchandise, making the brand versatile enough for each assignment. For this one, we started with a direct postcard. […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"_links":{"self":[{"href":"https:\/\/tylerwmaher.com\/wp-json\/wp\/v2\/pages\/284"}],"collection":[{"href":"https:\/\/tylerwmaher.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/tylerwmaher.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/tylerwmaher.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/tylerwmaher.com\/wp-json\/wp\/v2\/comments?post=284"}],"version-history":[{"count":4,"href":"https:\/\/tylerwmaher.com\/wp-json\/wp\/v2\/pages\/284\/revisions"}],"predecessor-version":[{"id":326,"href":"https:\/\/tylerwmaher.com\/wp-json\/wp\/v2\/pages\/284\/revisions\/326"}],"wp:attachment":[{"href":"https:\/\/tylerwmaher.com\/wp-json\/wp\/v2\/media?parent=284"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}